Originally posted 2018-12-18 15:54:46. A website SEO audit involves analysing the on page SEO factors affecting the ranking of a website. On-page SEO is very important as it affects where your website ranks in the search engines like Google. While it is impossible to make any hard promises about where a site will rank as that is solely in the control of companies like Google, it is possible for us to optimize the on page SEO factors on a page/site to increase the probability of it ranking well. It is important to understand there are no 100% guarantees anyone